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Nonprofitsustainability.org SEO Report Last updated on WebRankPage Download

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SEO Report Summary

  • 00/00 Successfully Passed Parameters
  • 00/00 Very Low Impact Parameters
  • 00/00 Low Impact Parameters
  • 00/00 Medium Impact Parameters
  • 00/00 High Impact Parameters
  • 00/00 Very High Impact SEO Parameter
- Failed

Basic Analysis


The Sustainability Mindset

Great! You have a Title tag on your webpage and it is less than 70 chars.

Meta Desc

The Matrix Map—a powerful tool for nonprofit strategic decision-making Nonprofit sustainability lies at the intersection of exceptional impact and financial viability. The Sustainability Mindset offers nonprofit professionals and board members a step-by-step guide to move your organization towards this intersection. As outlined in the bestselling book Nonprofit Sustainability, "The Matrix Map" is an accessible framework that combines financial and programmatic goals into an integrated strategy. In this next-step resource, the authors detail a rigorous process to develop a meaningful Matrix Map and engage leadership in setting an organization's strategy. Nonprofits that thrive in today's environment are adaptable with a clear understanding of their impact and business model. This book offers nonprofit boards and staff a framework to do so. Drawing on their in-depth experience, the authors provide an easy-to-follow process complete with tools and templates to help organizations visualize their business model and engage in strategic inquiry. The book provides a variety of illustrative examples to show how the Matrix Map works for all types of organizations. Nonprofit executives and board member are sure to benefit from The Matrix Map analysis. Offers step-by-step guidance for creating a Matrix-Map, a visual representation of an organization's business model Helps organizations assess how each of their programs contributes toward their desired impact and their financial bottom-line. Filled with compelling examples of how The Matrix Map helps nonprofits with strategic decision-making Written by the coauthors of the groundbreaking book Nonprofit Sustainability This comprehensive resource will give any nonprofit the framework they need to make decisions for sustainability and the templates and tools to implement it and help leaders address the challenges inherent in balancing mission impact with financial viability.

Although this is not relevant to Search Engine Optimization, but this text is shown in search results page, this is the first impression of your website the user sees. Therefore, it is recommended that you use this tag.

Google Preview

The Sustainability Mindset
The Matrix Map—a powerful tool for nonprofit strategic decision-making ...

Meta Keywords


Keep your keywords limited, although these don't affect your Search Engine standings especially in Google.



Good going, DocType will help your website render correctly on older-gen web browsers and well the bane of our existence Internet Explorer.



Again this helps in rendering special characters, it helps users and your SEO score as well.



Making the Search Engine aware of the language of your website increases readability of your webpage. Kudos here!

Dublin Core


Load Analysis



nonprofitsustainability.org favicon https://assets.squarespace.com/universal/default-favicon.ico

Great that you have a favicon, helps identify your website in bookmarks, tabs but has no impact on SEO.

URL Analysis

Your URL's are perfectly formed, no need to change that.

Gzip Compression


Sure thing, this will help your page load faster, reduce wait time and possibly increase pageviews.

Domain Age and Validity


HTML Code Analysis



You should incorporate more textual content in your website, but if your website is not content based then try to focus on the little content that you have to make it keyword rich and matching in context to your webpage.


Its great that you are using proper headings on your webpage, it gives structure and also becomes more readable to the search crawler.


Your webpage contains 24 image(s) and out of which 8 don't have alt attribute.

# Code
1 <img src="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1430769521358-80AM3AS7OV5GPHVQLPQB/ke17ZwdGBToddI8pDm48kMFiMyT1nneRMhnmfuSfpxZ7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0mlM0or4nqX7jrn5yWu0hA1QXedaIFqnAbw_tQShHbKg4-O_KAc44ak5jGzrnn7f3A/image-asset.jpeg" alt="">
2 <img class="thumb-image" data-src="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1430769521358-80AM3AS7OV5GPHVQLPQB/ke17ZwdGBToddI8pDm48kMFiMyT1nneRMhnmfuSfpxZ7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0mlM0or4nqX7jrn5yWu0hA1QXedaIFqnAbw_tQShHbKg4-O_KAc44ak5jGzrnn7f3A/image-asset.jpeg" data-image="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1430769521358-80AM3AS7OV5GPHVQLPQB/ke17ZwdGBToddI8pDm48kMFiMyT1nneRMhnmfuSfpxZ7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0mlM0or4nqX7jrn5yWu0hA1QXedaIFqnAbw_tQShHbKg4-O_KAc44ak5jGzrnn7f3A/image-asset.jpeg" data-image-dimensions="2500x2000" data-image-focal-point="0.5,0.5" alt="" data-load="false" data-image-id="5547cf6de4b010bb6511c730" data-type="image">
3 <img src="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1411396687816-9NHUFPNKH7Z05P4ROE6L/ke17ZwdGBToddI8pDm48kGZMV9wkhfQzyqiyZ6ud1YlZw-zPPgdn4jUwVcJE1ZvWhcwhEtWJXoshNdA9f1qD7Xj1nVWs2aaTtWBneO2WM-uD2Vq_ehH-g4dw-rb35QSCDODRxQg8LJSTj9TkDHipCg/image-asset.jpeg" alt="">
4 <img class="thumb-image" data-src="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1411396687816-9NHUFPNKH7Z05P4ROE6L/ke17ZwdGBToddI8pDm48kGZMV9wkhfQzyqiyZ6ud1YlZw-zPPgdn4jUwVcJE1ZvWhcwhEtWJXoshNdA9f1qD7Xj1nVWs2aaTtWBneO2WM-uD2Vq_ehH-g4dw-rb35QSCDODRxQg8LJSTj9TkDHipCg/image-asset.jpeg" data-image="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1411396687816-9NHUFPNKH7Z05P4ROE6L/ke17ZwdGBToddI8pDm48kGZMV9wkhfQzyqiyZ6ud1YlZw-zPPgdn4jUwVcJE1ZvWhcwhEtWJXoshNdA9f1qD7Xj1nVWs2aaTtWBneO2WM-uD2Vq_ehH-g4dw-rb35QSCDODRxQg8LJSTj9TkDHipCg/image-asset.jpeg" data-image-dimensions="150x225" data-image-focal-point="0.5,0.5" alt="" data-load="false" data-image-id="5420344fe4b0c6a70bc04b8b" data-type="image">
5 <img src="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1411397793123-Y5SLDZNFT4RRWY6UF8QF/ke17ZwdGBToddI8pDm48kCtj4Mb_CE2tQRimboGUwgtZw-zPPgdn4jUwVcJE1ZvWhcwhEtWJXoshNdA9f1qD7R6SWOyAW0y1cpSTASaRj-zpPS6S81CSPfk5NxqOC7QIm-iaaxFfP63Xg4GT2Prpjg/image-asset.png" alt="">
6 <img class="thumb-image" data-src="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1411397793123-Y5SLDZNFT4RRWY6UF8QF/ke17ZwdGBToddI8pDm48kCtj4Mb_CE2tQRimboGUwgtZw-zPPgdn4jUwVcJE1ZvWhcwhEtWJXoshNdA9f1qD7R6SWOyAW0y1cpSTASaRj-zpPS6S81CSPfk5NxqOC7QIm-iaaxFfP63Xg4GT2Prpjg/image-asset.png" data-image="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1411397793123-Y5SLDZNFT4RRWY6UF8QF/ke17ZwdGBToddI8pDm48kCtj4Mb_CE2tQRimboGUwgtZw-zPPgdn4jUwVcJE1ZvWhcwhEtWJXoshNdA9f1qD7R6SWOyAW0y1cpSTASaRj-zpPS6S81CSPfk5NxqOC7QIm-iaaxFfP63Xg4GT2Prpjg/image-asset.png" data-image-dimensions="151x237" data-image-focal-point="0.5,0.5" alt="" data-load="false" data-image-id="542038a1e4b06fd9d836b73c" data-type="image">
7 <img src="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1412786188354-REEVGLSH965RTIHF0R76/ke17ZwdGBToddI8pDm48kAJzaTJN60wrAubGuJEHHYkUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYy7Mythp_T-mtop-vrsUOmeInPi9iDjx9w8K4ZfjXt2dpm9PSA7g-1splZBG5oWs9R9E6uZ1izDRjKddiGnfh4pCjLISwBs8eEdxAxTptZAUg/image-asset.png" alt="">
8 <img class="thumb-image" data-src="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1412786188354-REEVGLSH965RTIHF0R76/ke17ZwdGBToddI8pDm48kAJzaTJN60wrAubGuJEHHYkUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYy7Mythp_T-mtop-vrsUOmeInPi9iDjx9w8K4ZfjXt2dpm9PSA7g-1splZBG5oWs9R9E6uZ1izDRjKddiGnfh4pCjLISwBs8eEdxAxTptZAUg/image-asset.png" data-image="https://images.squarespace-cdn.com/content/v1/541b0361e4b0bb0e99133717/1412786188354-REEVGLSH965RTIHF0R76/ke17ZwdGBToddI8pDm48kAJzaTJN60wrAubGuJEHHYkUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYy7Mythp_T-mtop-vrsUOmeInPi9iDjx9w8K4ZfjXt2dpm9PSA7g-1splZBG5oWs9R9E6uZ1izDRjKddiGnfh4pCjLISwBs8eEdxAxTptZAUg/image-asset.png" data-image-dimensions="1677x506" data-image-focal-point="0.5,0.5" alt="" data-load="false" data-image-id="5435680ce4b0ec558e32bbd4" data-type="image">

An ALT attribute represents information about the image if it is not available or till its loading. It is a good practice to have an ALT attribute associated with all images, it helps in SEO as search engines can't see the image but can read the TITLE and ALT attributes.


# Keyword Frequency
1 map 16
2 matrix 16
3 nonprofit 15
4 sustainability 11
5 book 11
6 templates 11
7 strategic 8
8 impact 8
9 financial 7
10 authors 6
11 mindset 6
12 decisions 5
13 organizations 5
14 framework 4
15 intersection 4
16 guide 4
17 strategy 4
18 offers 4
19 process 4
20 resource 3
21 steve 3
22 download 3
23 services 3
24 zimmerman 3
25 leadership 3
26 buy 3
27 organization' 3
28 jeanne 3
29 business 3
30 spectrum 3
31 engage 3
32 bell 3
33 step--step 3
34 board 3
35 chapter 3

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No tables.

THEAD section of a table, the table header is a great resource for the Search Engine crawler to identify the content of the table. Its great that you have a header for your table columns to identify them uniquely.

Inline CSS


WooHoo! No inline CSS. Not just it reduces page size and load time, but a separate CSS file can be cached by the browser as well.


No iFrames.

Nowadays, most social plugins use IFrames, and its content is not indexed therefore it doesn't matter much. But one should not put site's content in IFrames, which is always a good practice.


No Flash.

WooHoo! No Flash, although it is almost impossible to avoid flash when dealing with online video, it is avoidable in almost all other situations. Its great to see that you are going the right way.

Email Address

1 plain text email addresses.

You missed the mark here, email addresses in plain text are a beacon to spammers and scammers.

W3C Validity


Mobile Analysis

Upgrade to paid version for Mobile Analysis and Internal Page Analysis to improve your website SEO.

Social Analysis

Social Networking Service (SNS)

You are missing social impetus through Facebook, Twitter, Google+. You should have a Facebook page to keep your customers engaged. Twitter is a great source for Viral marketing. You are missing customers who wan't to engage with you on a social level. Although new, you can benefit from a Google Plus page as it directly ties in with various Google services and has relevance in search stats as well.

Social Share Count


Facebook Fan Page Info


Twitter Page Info



Internal vs External Links

Internal Links: 14, External Links: 6 and Nofollow Links: 0.

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Page Indexed


Visitor Analysis

By Country



Security Status


Spammer Directory


Server Signature


Its good that you have your server signature off, it helps in securing your website.


Google Analytics


Google Adsense


Server Info

Web Server: Squarespace

Programming Language: N/A

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