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Marksandspencer.com SEO Report Last updated on WebRankPage Download

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SEO Report Summary

  • 00/00 Successfully Passed Parameters
  • 00/00 Very Low Impact Parameters
  • 00/00 Low Impact Parameters
  • 00/00 Medium Impact Parameters
  • 00/00 High Impact Parameters
  • 00/00 Very High Impact SEO Parameter
- Failed

Basic Analysis

Title

Welcome to Marks & Spencer

Great! You have a Title tag on your webpage and it is less than 70 chars.

Meta Desc

Explore the official M&S website. Shop womenswear & lingerie to menswear, beauty, kids, food, wine, flowers & gifts. Buy now for delivery or M&S collection

Great that you have a Meta Description tag, this is generally what users see on search engine results when they find your page.

Google Preview

Welcome to Marks & Spencer
marksandspencer.com
Explore the official M&S website. Shop womenswear & lingerie to menswear, beauty, kids, food, wine, flowers & gifts. Buy now for delivery or M&S...

Meta Keywords

N/A

Keep your keywords limited, although these don't affect your Search Engine standings especially in Google.

DocType

HTML5

Good going, DocType will help your website render correctly on older-gen web browsers and well the bane of our existence Internet Explorer.

Encoding

UTF-8

Again this helps in rendering special characters, it helps users and your SEO score as well.

Language

en

Making the Search Engine aware of the language of your website increases readability of your webpage. Kudos here!

Dublin Core

No.

Load Analysis

Load Time:     Slow Fast

# Resources Size (in KB)
1 HTML 284.48
2 Images 892.55
3 CSS 541.99
4 Javascript 1250.95
5 Others 102.49

Webpage Load Time Improvement Areas

  • Optimize images
  • Leverage browser caching
  • Eliminate render-blocking JavaScript and CSS in above-the-fold content
  • Prioritize visible content

Favicon

marksandspencer.com favicon http://int-asset1.marksandspencer.com/181.0/images/global/logo/apple-touch-icon.png

Great that you have a favicon, helps identify your website in bookmarks, tabs but has no impact on SEO.

URL Analysis

http://www.marksandspencer.com

Your URL's are perfectly formed, no need to change that.

Gzip Compression

Yes.

Sure thing, this will help your page load faster, reduce wait time and possibly increase pageviews.

Domain Age and Validity

Your domain is going to expire in 9 years, 3 months and 20 days.

Domain Age increases the reliability of your website and/or the product you are selling. There have been rumors that this is a factor in Google search as well.

HTML Code Analysis

Text/HTML

7.61%

You should incorporate more textual content in your website, but if your website is not content based then try to focus on the little content that you have to make it keyword rich and matching in context to your webpage.

Headings

Its great that you are using proper headings on your webpage, it gives structure and also becomes more readable to the search crawler.

Images

Your webpage contains 53 image(s) and out of which 2 don't have alt attribute.

# Code
1 <img src="https://asset1.cxnmarksandspencer.com/is/image/mands/ab440abbafe467929e7aea8f46021df6fa232d70?wid=2000">
2 <img src="//asset2.cxnmarksandspencer.com/is/image/mands/7e5186f17a3bd94ace7a801ed3d999f7f88a0560?%24editorial_380x400%24" title="" alt="">

You should always have an ALT attribute associated with an image if for some reason the image is not loaded or till it is loaded. Few images with alt attribute missing is still acceptible, but you should make a general practice to have this attribute in all your images.

Keywords

# Keyword Frequency
1 christmas 68
2 gifts 51
3 shop 48
4 offers 39
5 food 33
6 gift 29
7 wine 24
8 flowers 23
9 hampers 21
10 bras 18
11 cards 17
12 beauty 16
13 nightwear 16
14 party 16
15 home 16
16 knickers 16
17 suits 16
18 order 15
19 buy 15
20 close 14
21 baby 14
22 card 13
23 plants 13
24 shoes 13
25 featured 13
26 accessories 12
27 selected 12
28 save 12
29 flower 11
30 pyjamas 11
31 furniture 10
32 bags 10
33 coats 9
34 cashmere 9
35 collection 8
36 school 8
37 jackets 8
38 girls 8
39 free 8
40 birthday 8
41 watch 8
42 trousers 7
43 editor 7
44 bag 7
45 november 7
46 travel 7
47 offer 7
48 pick 7
49 festive 7
50 shirts 7
51 sets 7
52 underwear 7
53 wedding 7
54 jumpers 7
55 boys 7
56 lingerie 7
57 style 7
58 perfect 7
59 bedding 7
60 cases 6
61 search 6
62 number 6
63 dining 6
64 champagne 6
65 read 6
66 slippers 6
67 boots 6
68 autograph 6
69 account 6
70 store 6
71 star 6
72 delivery 6
73 sparks 6
74 money 5
75 current 5
76 check 5
77 balance 5
78 uniform 5
79 paddington 5
80 bathroom 5
81 insurance 5
82 ideas 5
83 skip 5
84 tops 5
85 cardigans 5
86 find 5
87 bottle 5
88 inspiration 5
89 outfits 5
90 view 5
91 price 5
92 fit 5
93 cakes 5
94 credit 5
95 sunday 5
96 rose 4
97 season 4
98 jeans 4
99 collections 4
100 dressing 4
101 loans 4
102 occasion 4
103 returns 4
104 winter 4
105 drinks 4
106 primary 4
107 decorations 4
108 cent 4
109 sofas 4
110 cosy 4
111 shopping 4
112 sign 4
113 hats 4
114 scarves 4
115 gowns 4
116 bouquet 4
117 bedroom 4
118 savings 4
119 room 4
120 kids 4
121 gloves 4
122 -shirts 4
123 luxury 4
124 vests 4
125 socks 4
126 partywear 4
127 living 4
128 wreath 3
129 menu 3
130 arms 3
131 shorts 3
132 guide 3
133 top 3
134 ways 3
135 month 3
136 content 3
137 abel 3
138 bellante 3
139 spirits 3
140 footwear 3
141 onesies 3
142 women' 3
143 buys 3
144 joggers 3
145 clothing 3
146 celebrate 3
147 treat 3
148 heels 3
149 wrap 3
150 trees 3
151 dresses 3
152 padded 3
153 tights 3
154 wines 3
155 jewellery 3
156 stores 3
157 header 3
158 ale 3
159 enter 3
160 freesia 3
161 brands 3
162 items 3
163 bouquets 3
164 gadgets 3
165 link 3
166 outdoor 3
167 -gift 3
168 personalised 3
169 delivered 3
170 bank 3
171 leather 3
172 mths 3
173 cider 3
174 toiletries 3
175 skincare 3
176 casual 3
177 cream 3
178 armchairs 3
179 alcohol 3
180 range 3
181 yrs 3
182 men' 3

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Tables

No tables.

THEAD section of a table, the table header is a great resource for the Search Engine crawler to identify the content of the table. Its great that you have a header for your table columns to identify them uniquely.

Inline CSS

No.

WooHoo! No inline CSS. Not just it reduces page size and load time, but a separate CSS file can be cached by the browser as well.

IFrames

No iFrames.

Nowadays, most social plugins use IFrames, and its content is not indexed therefore it doesn't matter much. But one should not put site's content in IFrames, which is always a good practice.

Flash

No Flash.

WooHoo! No Flash, although it is almost impossible to avoid flash when dealing with online video, it is avoidable in almost all other situations. Its great to see that you are going the right way.

Email Address

No plain text email address.

No email addresses in plain text, its great that you are protecting yours as well as your customers' information.

W3C Validity

Invalid. 46 errors, 29 warnings.

Although sometimes including certain content or experimental UI may break your markup and render it unsuitable to be tested against valid standards, but you should strive towards making your website more standards compliant.

Mobile Analysis

Upgrade to paid version for Mobile Analysis and Internal Page Analysis to improve your website SEO.
Upgrade

Social Analysis

Social Networking Service (SNS)

You are missing social impetus through Facebook, Twitter, Google+. You should have a Facebook page to keep your customers engaged. Twitter is a great source for Viral marketing. You are missing customers who wan't to engage with you on a social level. Although new, you can benefit from a Google Plus page as it directly ties in with various Google services and has relevance in search stats as well.

Social Share Count

You should invest in social marketing to increase your social share count, this will help you in a great deal through word-of-mouth publicity as well as greater visibility in your product domain.

Facebook Fan Page Info

N/A

Twitter Page Info

N/A

Linking

Internal vs External Links

Internal Links: 760, External Links: 3 and Nofollow Links: 0.

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Page Indexed

You should use the Webmaster control panel of the search engine to get your webpage indexed by submitting your sitemap URL.

Visitor Analysis

Browsing Environment

N/A

Gender

N/A

By Country

N/A

Security

Security Status

You are listed as Safe and Secure according to McAfee SiteAdvisor, WOT, Norton SafeWeb and Google SafeBrowsing. Its great, this will help in increasing your userbase and trust from your customers.

Spammer Directory

No.

Great ! You aren't listed as a spammer.

Server Signature

Off.

Its good that you have your server signature off, it helps in securing your website.

Others

Google Analytics

No.

Google Adsense

No.

Server Info

Web Server: Server

Programming Language: N/A

Marksandspencer.com Grade