Innovationmidlothian.co.uk SEO Report Last updated on January 16, 2021 WebRankPage Download

This is what your Title Tag and Meta Description may look like in Google search results page (SERP). However, search engines may create their own titles and descriptions, if not explicitly provided. Moreover, these may change based on the search query. So, to make sure your SERP listing is relevant, both Title and Meta Description should be kept within the suggested character limit and clearly describe the content on the page.

Domain Age increases the reliability of your website and/or the product you are selling, furthermore it shows your customers that you are serious about your work and that you are in this for the long run. You can register your web domain for a period of upto 10 years.

The keywords that you want your page to focus on should be made an important part of the page. In terms of page Title, H1 heading, or generally including all the keywords your users will focus on is a great practice. Keyword density is a major factor, which means that importance of focus keywords should not be diluted by over-usage, that reduces the search relevance of your page.

W3C sets web standards. Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index. To fix the detected errors, run the W3C validation service.

Try to keep internal and external links count between 100-150. Use nofollow to optimize the juice(term which denotes sharing your PageRank) you pass to the external links. External links should be kept to a lower number otherwise your website may be considered as generating spam links and reduce both your and your links' search relevance.

The total number of pages indexed is directly related to the search relevance and visibility of your website, the greater the number of pages indexed the higher your chances of appearing in search results. You can get your site indexed by submitting your sitemap URL though webmaster tools of Search Engines.

Through the Age demographic you can check whether your website is catering to the age group it was designed for and also which age group are responding to your services or products. [Source: Alexa]

Browsing environment tells you the place from where users access your website, using this you can easily tell whether you are catering the right audience. [Source: Alexa]

Again through this metric you can get an idea about gender specifics that relate to your products or services and your website in general. [Source: Alexa]

Visitors by Country tells you from where you are getting traffic on your website, as well as concentration of user visits. [Source: Alexa]

Security in today's day and age is a primary concern for most users. Therefore, displaying your security status as safe from Norton SafeWeb, McAfee Site advisor and the likes you'll be able to get more customers and also increase your trust level.

Your site should not be listed in this directory, if it is try to check the reason. Your site's mail server might have been hacked or someone might be using your name to spam others.

Google Analytics helps you in tracking actual stats of your website including incoming links, keywords for which your website is searched and accessed, plus demographics including user behavior, user location, browser, screen resolution and other information.

Adsense from Google is a great way to monetize your website with related ads to your keywords and content as well as user interest.

This section provides information about the web server that you are using, including the software technologies, server side scripting etc that you may be using.