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Exotel.in SEO Report Last updated on WebRankPage Download

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Top 5 Things to Do with your WebPage


SEO Report Summary

  • 00/00 Successfully Passed Parameters
  • 00/00 Very Low Impact Parameters
  • 00/00 Low Impact Parameters
  • 00/00 Medium Impact Parameters
  • 00/00 High Impact Parameters
  • 00/00 Very High Impact SEO Parameter
- Failed

Basic Analysis


Exotel - Cloud Communication APIs for Calls, SMS, Authentication

Great! You have a Title tag on your webpage and it is less than 70 chars.

Meta Desc

The most reliable cloud communication company providing the best in class APIs for voice, messages, and user verification. Solutions include number masking, IVRS, cloud PBX, virtual phone numbers, call software, SMS and call automation. Trusted by 2500+ businesses globally.

Although this is not relevant to Search Engine Optimization, but this text is shown in search results page, this is the first impression of your website the user sees. Therefore, it is recommended that you use this tag.

Google Preview

Exotel - Cloud Communication APIs for Calls, SMS,...
The most reliable cloud communication company providing the best in class APIs for voice, messages, and user verification. Solutions include number...

Meta Keywords


Keep your keywords limited, although these don't affect your Search Engine standings especially in Google.



Good going, DocType will help your website render correctly on older-gen web browsers and well the bane of our existence Internet Explorer.



Again this helps in rendering special characters, it helps users and your SEO score as well.



Making the Search Engine aware of the language of your website increases readability of your webpage. Kudos here!

Dublin Core


Load Analysis



exotel.in favicon https://exotel.com/wp-content/uploads/2017/09/favicon.png

Great that you have a favicon, helps identify your website in bookmarks, tabs but has no impact on SEO.

URL Analysis

Your URL's are perfectly formed, no need to change that.

Gzip Compression


Sure thing, this will help your page load faster, reduce wait time and possibly increase pageviews.

Domain Age and Validity


HTML Code Analysis



You should incorporate more textual content in your website, but if your website is not content based then try to focus on the little content that you have to make it keyword rich and matching in context to your webpage.


Its great that you are using proper headings on your webpage, it gives structure and also becomes more readable to the search crawler.


Your webpage contains 79 image(s) and out of which 43 don't have alt attribute.

# Code
1 <img class="headerIcon" src="/wp-content/uploads/2017/09/Product-Voice.svg" alt="">
2 <img class="headerIcon" src="https://exotel.com/wp-content/uploads/2017/09/Product-SMS.svg" alt="">
3 <img class="headerIcon" src="https://exotel.com/wp-content/uploads/2017/09/Product-Auth.svg" alt="">
4 <img class="headerIcon" src="https://exotel.com/wp-content/uploads/2019/08/App2App-logo-round-without-New.svg">
5 <img class="headerIcon" src="/wp-content/uploads/2017/10/Resource-Blogs.svg" alt="">
6 <img class="headerIcon" src="/wp-content/uploads/2017/10/Resource-Blogs.svg" alt="">
7 <img class="headerIcon" src="/wp-content/uploads/2017/10/Rescource-Ebook.svg" alt="">
8 <img class="headerIcon" src="/wp-content/uploads/2017/10/Resource-API.svg" alt="">
9 <img width="500" height="352" src="https://exotel.com/wp-content/uploads/2020/05/Outbound-call-center-2.png" class="vc_single_image-img attachment-full" alt="" srcset="https://exotel.com/wp-content/uploads/2020/05/Outbound-call-center-2.png 500w, https://exotel.com/wp-content/uploads/2020/05/Outbound-call-center-2-300x211.png 300w" sizes="(max-width: 500px) 100vw, 500px">
10 <img title="" src="/wp-content/uploads/2020/03/Exotel_YIR.jpg" alt="">
11 <img class="studyLogo" title="" src="https://exotel.com/wp-content/uploads/2020/08/Exotel-logo-png.png" alt="">
12 <img title="" src="/wp-content/uploads/2020/01/UrbanClap-featured-min-1.png" alt="">
13 <img class="studyLogo" title="" src="/wp-content/uploads/2020/02/Urban-Company-logo-2.png" alt="">
14 <img title="" src="https://exotel.com/wp-content/uploads/2020/09/All-speakers-01-1.jpg" alt="">
15 <img class="studyLogo" title="" src="https://exotel.com/wp-content/uploads/2020/08/Exotel-logo-png.png" alt="">
16 <img src="https://exotel.com/wp-content/uploads/2018/11/Exotel-Cloud-telephony-Integrations-1.svg" class="vc_single_image-img attachment-full" alt="">
17 <img title="" src="/wp-content/uploads/2020/02/1mg-logo-small-3-1.png" alt="">
18 <img width="50" height="50" src="https://exotel.com/wp-content/uploads/2020/02/Chirag-1mg.jpg" class="attachment-large size-large wp-post-image" alt="">
19 <img title="" src="/wp-content/uploads/2017/09/practo-Use-case-logos.png" alt="">
20 <img width="50" height="50" src="https://exotel.com/wp-content/uploads/2017/11/Untitled-design-copy-min.png" class="attachment-large size-large wp-post-image" alt="">
21 <img title="" src="https://exotel.com/wp-content/uploads/2018/06/ola-use-case-1-2.png" alt="">
22 <img width="50" height="50" src="https://exotel.com/wp-content/uploads/2018/11/Untitled-design-min-1.png" class="attachment-large size-large wp-post-image" alt="">
23 <img title="" src="/wp-content/uploads/2017/09/redbus-Use-case-logos.png" alt="">
24 <img width="50" height="50" src="https://exotel.com/wp-content/uploads/2017/11/Untitled-design-min.png" class="attachment-large size-large wp-post-image" alt="">
25 <img title="" src="https://exotel.com/wp-content/uploads/2018/08/Swiggy-use-case-1-1.png" alt="">
26 <img width="50" height="50" src="https://exotel.com/wp-content/uploads/2018/11/Swiggy-Rajkishan-min.png" class="attachment-large size-large wp-post-image" alt="">
27 <img title="" src="/wp-content/uploads/2017/09/Quikr-Use-case-logos.png" alt="">
28 <img width="50" height="50" src="https://exotel.com/wp-content/uploads/2017/11/Untitled-design-copy-2-min.png" class="attachment-large size-large wp-post-image" alt="">
29 <img title="" src="https://exotel.com/wp-content/uploads/2018/08/Ekart-use-case-logo-1.png" alt="">
30 <img width="50" height="50" src="https://exotel.com/wp-content/uploads/2018/11/Untitled-design-min-2.png" class="attachment-large size-large wp-post-image" alt="">
31 <img width="176" height="70" src="https://exotel.com/wp-content/uploads/2017/09/flipkart-Use-case-logos.png" class="vc_single_image-img attachment-full" alt="">
32 <img width="176" height="30" src="https://exotel.com/wp-content/uploads/2020/09/HDFC-Bank-Logo.png" class="vc_single_image-img attachment-full" alt="">
33 <img width="176" height="70" src="https://exotel.com/wp-content/uploads/2017/10/ola-use-case-1.png" class="vc_single_image-img attachment-full" alt="">
34 <img width="176" height="63" src="https://exotel.com/wp-content/uploads/2020/09/ICICI-Bank-Logo.png" class="vc_single_image-img attachment-full" alt="">
35 <img width="176" height="57" src="https://exotel.com/wp-content/uploads/2020/09/Zomato-logo-small.png" class="vc_single_image-img attachment-full" alt="">
36 <img width="173" height="60" src="https://exotel.com/wp-content/uploads/2020/09/Jiomart-logo.png" class="vc_single_image-img attachment-full" alt="">
37 <img width="142" height="62" src="https://exotel.com/wp-content/uploads/2020/03/ecom-logo.png" class="vc_single_image-img attachment-full" alt="">
38 <img width="176" height="40" src="https://exotel.com/wp-content/uploads/2020/09/logo.png" class="vc_single_image-img attachment-full" alt="">
39 <img width="171" height="61" src="https://exotel.com/wp-content/uploads/2020/09/IDFCfirstbank-logo.png" class="vc_single_image-img attachment-full" alt="">
40 <img title="" src="/wp-content/uploads/2017/09/indian-flag.png" alt="">
41 <img width="294" height="445" src="https://exotel.com/wp-content/uploads/2017/11/Schedule-a-call-back-Vandana-png.png" class="vc_single_image-img attachment-full" alt="" srcset="https://exotel.com/wp-content/uploads/2017/11/Schedule-a-call-back-Vandana-png.png 294w, https://exotel.com/wp-content/uploads/2017/11/Schedule-a-call-back-Vandana-png-198x300.png 198w" sizes="(max-width: 294px) 100vw, 294px">
42 <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1272832562833684&amp;ev=PageView&amp;noscript=1">
43 <img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=244443&amp;fmt=gif">

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An ALT attribute represents information about the image if it is not available or till its loading. It is a good practice to have an ALT attribute associated with all images, it helps in SEO as search engines can't see the image but can read the TITLE and ALT attributes.


# Keyword Frequency
1 call 26
2 cloud 20
3 exotel 19
4 sms 18
5 experience 12
6 customer 12
7 voice 12
8 telephony 10
9 customers 10
10 business 10
11 calls 10
12 phone 9
13 center 9
14 support 8
15 number 8
16 delivery 8
17 system 8
18 startup 8
19 calling 7
20 automated 7
21 software 7
22 authentication 7
23 technology 6
24 solution 6
25 talk 6
26 communication 6
27 running 6
28 delivering 6
29 teams 6
30 apis 6
31 build 6
32 free 5
33 service 5
34 management 5
35 sales 5
36 engineering 5
37 resources 5
38 masking 5
39 virtual 4
40 mile 4
41 easy 4
42 blog 4
43 ivr 4
44 marketplaces 4
45 downloadables 4
46 secure 4
47 marketing 4
48 products 4
49 read 4
50 api 4
51 solutions 3
52 features 3
53 portal 3
54 social 3
55 company 3
56 developer 3
57 blogwe 3
58 ebooks 3
59 numbers 3
60 surveys 3
61 rates 3
62 ease 3
63 heard 3
64 loud 3
65 infrastructure 3
66 improving 3
67 digital 3
68 explore 3
69 voip 3
70 based 3
71 -app 3
72 set 3
73 parallel 3
74 ringing 3
75 missed 3
76 verification 3
77 track 3
78 presentations 3
79 simple 3
80 integrate 3
81 tools 3
82 senior 3
83 asias 3
84 trending 3
85 exotel' 3
86 manager 3
87 reliable 3
88 whitepapers 3

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No tables.

THEAD section of a table, the table header is a great resource for the Search Engine crawler to identify the content of the table. Its great that you have a header for your table columns to identify them uniquely.

Inline CSS


WooHoo! No inline CSS. Not just it reduces page size and load time, but a separate CSS file can be cached by the browser as well.


No iFrames.

Nowadays, most social plugins use IFrames, and its content is not indexed therefore it doesn't matter much. But one should not put site's content in IFrames, which is always a good practice.


No Flash.

WooHoo! No Flash, although it is almost impossible to avoid flash when dealing with online video, it is avoidable in almost all other situations. Its great to see that you are going the right way.

Email Address

No plain text email address.

No email addresses in plain text, its great that you are protecting yours as well as your customers' information.

W3C Validity


Mobile Analysis

Upgrade to paid version for Mobile Analysis and Internal Page Analysis to improve your website SEO.

Social Analysis

Social Networking Service (SNS)

Social integration is extremely important and its great that you have a Facebook page, Twitter profile as well as a Google Plus page.

Social Share Count


Facebook Fan Page Info


Twitter Page Info



Internal vs External Links

Internal Links: 8, External Links: 101 and Nofollow Links: 1.

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Page Indexed


Visitor Analysis

By Country



Security Status


Spammer Directory


Server Signature


Its good that you have your server signature off, it helps in securing your website.


Google Analytics


Google Adsense


Server Info

Web Server: Sucuri/Cloudproxy

Programming Language: N/A

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