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Marksandspencer.com SEO Report Last updated on WebRankPage

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Top 5 Things to Do with your WebPage

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SEO Report Summary

  • 00/00 Successfully Passed Parameters
  • 00/00 Very Low Impact Parameters
  • 00/00 Low Impact Parameters
  • 00/00 Medium Impact Parameters
  • 00/00 High Impact Parameters
  • 00/00 Very High Impact SEO Parameter
- Failed

Basic Analysis

Google™ Pagerank

Pagerank      0/10

PageRank between 0-3 means that either you have a new website or that you have very few backlinks coming in. To correct this you need to invest more in advertising and try to partner up with other brands that offer products or services of use to your customers.

Title

Welcome to Marks & Spencer

Great! You have a Title tag on your webpage and it is less than 70 chars.

Meta Desc

Explore the official M&S website. Shop womenswear & lingerie to menswear, beauty, kids, food, wine, flowers & gifts. Buy now for delivery or M&S collection

Great that you have a Meta Description tag, this is generally what users see on search engine results when they find your page.

Meta Keywords

N/A

Keep your keywords limited, although these don't affect your Search Engine standings especially in Google.

DocType

HTML5

Good going, DocType will help your website render correctly on older-gen web browsers and well the bane of our existence Internet Explorer.

Encoding

UTF-8

Again this helps in rendering special characters, it helps users and your SEO score as well.

Language

en

Making the Search Engine aware of the language of your website increases readability of your webpage. Kudos here!

Dublin Core

No.

Load Analysis

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Favicon

marksandspencer.com favicon http://int-asset1.cxnmarksandspencer.com/138.0/images/global/logo/apple-touch-icon.png

Great that you have a favicon, helps identify your website in bookmarks, tabs but has no impact on SEO.

URL Analysis

http://www.marksandspencer.com

Your URL's are perfectly formed, no need to change that.

Gzip Compression

Yes.

Sure thing, this will help your page load faster, reduce wait time and possibly increase pageviews.

Domain Age and Validity

Your domain is going to expire in 6 years, 11 months and 29 days.

Domain Age increases the reliability of your website and/or the product you are selling. There have been rumors that this is a factor in Google search as well.

HTML Code Analysis

Text/HTML

7.10%

You should incorporate more textual content in your website, but if your website is not content based then try to focus on the little content that you have to make it keyword rich and matching in context to your webpage.

Headings

Its great that you are using proper headings on your webpage, it gives structure and also becomes more readable to the search crawler.

Images

Your webpage contains 46 image(s) and out of which 2 don't have alt attribute.

You should always have an ALT attribute associated with an image if for some reason the image is not loaded or till it is loaded. Few images with alt attribute missing is still acceptible, but you should make a general practice to have this attribute in all your images.

Keywords

# Keyword Frequency
1 shop 57
2 sale 46
3 gifts 33
4 offers 31
5 day 23
6 flowers 21
7 wine 21
8 food 21
9 home 19
10 bras 18
11 shoes 16
12 selected 16
13 accessories 16
14 mother 15
15 beauty 14
16 baby 14
17 suits 14
18 free 13
19 boots 13
20 lingerie 12
21 save 12
22 flower 12
23 knickers 12
24 gift 12
25 wedding 12
26 close 11
27 march 11
28 featured 10
29 buy 10
30 nightwear 10
31 school 9
32 lines 9
33 cards 9
34 card 9
35 range 9
36 furniture 9
37 shirts 9
38 delivery 9
39 enjoy 9
40 great 9
41 trousers 9
42 savings 9
43 bags 9
44 uniform 8
45 tops 8
46 style 8
47 girls 8
48 kids 8
49 underwear 8
50 jackets 7
51 cakes 7
52 slippers 7
53 pick 7
54 holiday 7
55 men' 7
56 jumpers 7
57 boys 7
58 socks 7
59 store 7
60 pyjamas 6
61 mother' 6
62 number 6
63 autograph 6
64 jeans 6
65 cardigans 6
66 price 6
67 champagne 6
68 search 6
69 coats 6
70 editor 6
71 plants 6
72 women' 6
73 balance 6
74 -shirts 5
75 dining 5
76 order 5
77 fit 5
78 earlybird 5
79 gowns 5
80 skincare 5
81 bedding 5
82 bouquet 5
83 sushi 5
84 read 5
85 party 5
86 chocolates 5
87 dressing 5
88 skip 5
89 spring 5
90 edit 5
91 sparks 5
92 trend 4
93 offer 4
94 toiletries 4
95 women 4
96 check 4
97 collections 4
98 discover 4
99 ideas 4
100 luxury 4
101 living 4
102 primary 4
103 bouquets 4
104 find 4
105 sunday 4
106 returns 4
107 skirts 4
108 bathroom 4
109 swimwear 4
110 sign 4
111 garden 4
112 collection 4
113 hampers 4
114 dresses 4
115 tights 4
116 seasonal 3
117 room 3
118 shapewear 3
119 birthday 3
120 inspired 3
121 chocolate 3
122 clothing 3
123 size 3
124 enter 3
125 receive 3
126 casual 3
127 men 3
128 bra 3
129 sets 3
130 nail 3
131 personalised 3
132 luggage 3
133 skin 3
134 outfits 3
135 travel 3
136 dinner 3
137 mths 3
138 guide 3
139 vests 3
140 brands 3
141 shopping 3
142 limited 3
143 yrs 3
144 items 3
145 guides 3
146 cashmere 3
147 content 3
148 stores 3
149 bag 3
150 leggings 3
151 inspiration 3
152 lunches 3
153 smart 3
154 season 3
155 link 3
156 bank 3
157 blazers 3
158 classic 3

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Tables

No tables.

THEAD section of a table, the table header is a great resource for the Search Engine crawler to identify the content of the table. Its great that you have a header for your table columns to identify them uniquely.

Inline CSS

No.

WooHoo! No inline CSS. Not just it reduces page size and load time, but a separate CSS file can be cached by the browser as well.

IFrames

No iFrames.

Nowadays, most social plugins use IFrames, and its content is not indexed therefore it doesn't matter much. But one should not put site's content in IFrames, which is always a good practice.

Flash

No Flash.

WooHoo! No Flash, although it is almost impossible to avoid flash when dealing with online video, it is avoidable in almost all other situations. Its great to see that you are going the right way.

Email Address

No plain text email address.

No email addresses in plain text, its great that you are protecting yours as well as your customers' information.

W3C Validity

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Social Analysis

Social Networking Service (SNS)

You are missing social impetus through Facebook, Twitter, Google+. You should have a Facebook page to keep your customers engaged. Twitter is a great source for Viral marketing. You are missing customers who wan't to engage with you on a social level. Although new, you can benefit from a Google Plus page as it directly ties in with various Google services and has relevance in search stats as well.

Social Share Count

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Facebook Fan Page Info

N/A

Twitter Page Info

N/A

Linking

Internal vs External Links

Internal Links: 636, External Links: 3 and Nofollow Links: 0.

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Page Indexed

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DMoz Listing

No.

Its very difficult to find a niche for your website in the DMOZ directory and even harder to get yourself listed there. So don't worry this, there are other things you can do which can make your website's search relevance higher.

Visitor Analysis

Browsing Environment

Most users access your website when they are at Home.

Gender

You have more Female visitors on your webpage.

Graphs

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By Country

# Country % Traffic
1 United Kingdom 85.0%
2 India 2.0%
3 United States 1.8%
4 Spain 0.6%
5 Hong Kong 0.6%

Security

Security Status

You are listed as Safe and Secure according to McAfee SiteAdvisor, WOT, Norton SafeWeb and Google SafeBrowsing. Its great, this will help in increasing your userbase and trust from your customers.

Spammer Directory

No.

Great ! You aren't listed as a spammer.

Server Signature

Off.

Its good that you have your server signature off, it helps in securing your website.

Others

Google Analytics

No.

Google Adsene

No.

Server Info

Web Server: Server

Programming Language: N/A